Google Labs meant Gmail skins before they were commonly available, a Mark as Read button you could manually activate years before it was ever official, colour coding for emails, labels, and a few others. At least, these were what Google Labs meant to me. Being a serial dabbler in technology, dipping my toes in a few things that the general populace classified as 'Nerdy', I loved it. It meant I could walk into a room of coders, techies, and the intelligentsia of the web-community, as say 'oh yes, I use Labs'.
"Google Labs is a playground where our more adventurous users can play around with prototypes of some of our wild and crazy ideas and offer feedback directly to the engineers who developed them." That's the official definition. A great idea, let users in, have a play, have a chat, all in an environment where appreciation for access and excitement about the new outweighed consistent performance.
Below are the words that result from a brilliant product strategy, and damn good communication.
Why in the world did Google decide to do this?
Google engineers and researchers are always looking for a way to show off their pet projects, and Google Labs seemed like a great way for them to get feedback without forcing every new feature on all of our users. So, please follow the "Details and Feedback" link under each experiment and post a comment to let them know what you think of how they're been spending their time — and be frank. It doesn't help anyone if a bad idea is encouraged to spread like a noxious weed.
The prompt for this little chat about Labs, is the recent and, in my opinion, sad news that the laboratory is shutting its doors. Not that the boffins will stop inventing, that Googlers will stop using there 20% time for awesome, forward-thinking things. What's gone is the one-stop shop to the emporium of Google product agnates.
Google has announced that its Labs project, which spawned Gmail, Goggles, Maps, Reader, and other products, will be shut down. The closure of Labs indicates a stronger commitment to a far narrower lineup of projects.
This, to me, is like the theme park I used to go to as a kid shutting down. I didn't go there often lately, busy with 'jobs' and 'relationships' and all that other rubbish. It was there though, in the back of my mind. I knew that if I made the time to brush up on my tech cred, or just wanted the thrill of being at the cutting edge of internet trekking, that this collection of tools would fit me out. In classic 70's Rambo montage.
What amazed me today however, was while reading the entertaining tell-all of Goog's first Marketing Manager, was that Labs had been... a marketing campaign.
In typical Google style, engineering drove everything they did. Sales, marketing, facilities, the departments needed by every company with employee numbers rivalling towns, they served the idol around which the village was built. From this focus came a great idea. Engineer a marketing campaign to engage potential Google recruits at their level. Formulaes suffixed with a .com led viewers, after the problem was solved, to a recruitment page.
Google Labs was Google Jobs. If you've read all that came above this, you know how fantastically this served the company it promoted. Gmail came from Labs. The world's defining email service, how I've communicated with my family across continents for more than half a decade, came from a Google want ad, and a marketing firms bright idea. That firm was... well sadly, after about ten minutes of searching around, their name is not sifting to the top of years and years of Labs related data. And that is, I would propose, just a small measure of the phenomenal success that marked this project.
A quick close to this personal opine turned fireside chat. Google deserves full credit for opening up their wide and wondrous world to the public as long as they did. The fact that the original idea drawn up to bring Googlers in, brought the workings of the magic factory out to the public is a story in and of itself. I can't help but feel however a stab of pain, that this could mean that the village is now full, and the doors of the laboratory are now shut to us.